Honda Brio Sedan Diesel Officially named Honda Amaze

So here comes the big news, the Much awaited Honda Brio Sedan (Diesel and Petrol) now gets an official name, Honda Asia today unveiled that the proposed Sedan will be called the “AMAZE,” and will be launched in Thailand and India. More details on the car will be announced later this month on November 23, 2012 in Thailand, and India will get the vehilce in the next financial year 2013-14. Honda plans to introduce this model to accommodate the diversifying needs of customers in automobile markets in Asia where competition is intensifying.

The model will be equipped with a gasoline engine in Thailand. In India, the Honda Amaze will be available with a petrol engine and a newly-developed diesel engine and will be positioned in the entry level sedan segment for the Indian market. These models will be introduced to the market at affordable prices realized by increasing cost competitiveness through local sourcing and production.

The name “Amaze” is intrinsically linked to the Product Development Concept of this new model after extensive study of the diverse needs of customers. Every aspect of the new entry sedan seeks to amaze the customer by offering divergent and desirable values to expand customer delight beyond expectations.

The contemporary style of “Amaze” will entice customers with its amazingly spacious interior yet compact exteriors, which was designed while further advancing the Honda M/M (man maximum, machine minimum) concept*1. The car offers amazing power delivery yet with class leading fuel efficiency, while sustaining core Honda values to appeal to the growing base of middle class customers aspiring to own a Honda Sedan.